Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Sports 6/14/18

Fail: Tiger Woods Loses His Touch

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Stan Badz/PGA TOUR

There used to be a time when Tiger Woods ruled the sports world. Imagine that. From his professional debut in 1996 to 2016, 90 percent of his $1.4 billion earned is from endorsements. You can imagine what his infidelity case did to his pockets back in 2009.

On top of the affair involving a car crash, his divorces cost in $100 million. He lost his AT&T, Gatorade, and Buick sponsorships. Nike decided to stick by his side and helped his earnings stay relatively high, but they still dropped by 30 percent. As of 2018, he’s trying to get back into the swing of things.