Style Makes The World Go ‘Round: Fashion At the 2018 Winter Olympics

The 2018 Winter Olympics are almost upon us! This year they will be held in the South Korean city of Pyeongchang. While the most impressive part of the Olympics is undoubtedly the impressive athletic talent, you can’t help but be dazzled by the out-of-this-world fashion exhibited at the contests. From high-end designers to popular athletic companies, this year’s Olympics will have it all. Here are all the amazing fashions of the Olympic uniforms from around the world.

One designer featured here was almost an Olympian herself.

An American Staple: Ralph Lauren


Team USA enlisted the help of an American icon, designer Ralph Lauren. He went all out for the Olympic Opening Ceremony uniforms. One interesting feature of this year’s outfits is they are installed with heating components (inside the jackets and gloves) that can be controlled by the athlete’s smartphone. U.S. Olympic Committee chief marketing officer Lisa Baird said of the innovative designs, “Ralph Lauren has effortlessly woven style and functionality into the opening ceremony uniform for the 2018 U.S. Olympic and Paralympic Teams. The revolutionary design will keep American athletes warm as they proudly walk through the Pyeongchang Olympic Stadium during the opening ceremony.”