Spicing Up The Runway: A Look At The Victoria’s Secret Fashion Show Through The Years

The Simplicity Of Early Shows Put Emphasis On The Merchandise

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Ron Galella/WireImage via Getty Images

With this look from 1997, worn here by model Rebecca Romijn, you can see that there is still a huge emphasis on the merchandise itself. For the first few years after the show’s conception, the Victoria’s Secret Fashion Show was held at the Plaza Hotel and was not broadcast to the public with the exception of the 1999 and 2000 shows, when the public was invited to peek in on the annual event via webcast. Of course, the Internet during the new millennium wasn’t quite what it is today, so the video quality was deplorable. Still, millions of people tuned in since the event was given tons of publicity leading up to it.