Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Sports 6/14/18

Success: Durant Will Find A Way To Flourish

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Kevin Durant is a league MVP, a Finals MVP, two-time NBA champion, and he has some scoring titles on his resume as well. There is nothing Durant can’t do on the court. He’s starting to take his focus off the court.

Durant brings in $36 million in endorsements for 2018. He and his partner Rich Kleiman founded The Durant Company. The company invests in startups. Taking his talents from Oklahoma City to the heart of Silicon Valley was a smart move for his brand.