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Fail: Armstrong Wasn’t That Strong Afterall

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Lance Armstrong used to be the ruler of championship cycling. He had seven Tour de France victories under his belt, 11 sponsors, and he was a cancer survivor. The ultimate feel-good story in America all came crashing down on one day in 2012.

The U.S. Anti-Doping Agency revealed Armstrong had taken and covered up his use of banned substances. The majority of his sponsors severed ties with him including Nike. Armstrong ended up losing $150 million and got banned from cycling for life.