Wildly Successful Athlete Brands (And Others That Have Failed Miserably)
Fail: Gilbert Arenas Totes Firearms In Arena

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Gilbert Arenas once was the man out in Washington. The effortless three-point shooter scored by the dozens and led the Washington Wizards to the playoffs as much as he could. His play allowed him to sign one of the most lucrative deals in basketball.
All of that changed when he decided bringing weapons to a game would be a smart move. After pleading guilty to carrying four unregistered firearms into the arena in 2009, he was toast. The NBA suspended him indefinitely and he lost his eight-year $40 million Adidas contract.