Wildly Successful Athlete Brands (And Others That Have Failed Miserably)

Once an athlete goes professional, they are officially a brand. He or she must be vigilant in protecting that brand. One false statement or decision can cost them millions and lead to their brand failing. If athletes keep things on the straight and narrow while finding ways to grow, then they are usually good to go. We’ve seen so many athletes fall from grace, like Tiger Woods, but we’ve also seen many enter greatness such as Serena Williams. Read through and learn how many athletes keep their brands rolling, while others make grave mistakes and lose millions.

Success: Just Watch Messi


Miquel Benitez/WireImage

Lionel Messi’s old mentor had some interesting words about one of the world’s best. Pep Guardiola said, “Don’t write about him, don’t try to describe him. Just watch him.” And although we’re going against those words, Messi deserves to be here on our list.

As of 2018, Messi has $25 million worth of endorsement money. The average soccer player retires at 35. Messi is 30, leaving him with perhaps five more years of competition. His brand should only continue to grow. Adidas lucked out when they inked a deal with him.