It’s the end of an era. In June 2019, iTunes announced that the company was splitting its services into “Music”, “TV”, and “Podcast” apps. iTunes, as we know it, is over, but not forgotten. In case you forgot, the company began selling music through the iTunes Store in 2003. Unlike some of the other music services out there, iTunes ensured that the artists’ royalties were paid, keeping them in good graces with musicians while others around them were being sued.
Not only did iTunes value its relationship with the artists whose music they were selling, but they also kept their finger on the pulse of what their listeners wanted. What they discovered, was that music fans were buying singles more often than they were purchasing entire albums. Paying attention to their purchasing styles, iTunes rolled out an improved interface to cater to these customers, growing their business even more. iTunes became so successful, in fact, that it’s streaming services became an essential part of Apple’s business. iTunes has 56 million subscribers that they hope will carry over into their new apps as they reshape their interface.